Badge Selection and Printing: Enhancing Professionalism and Networking
Badges are more than just a way to identify attendees; they’re an opportunity to enhance the event experience and create a professional, seamless entry process. This section will show you how to customize badges for your event, offering tips on using them as powerful networking tools through mTap’s NFC and QR capabilities.
What You Can Do:
Customize Badge Design:
- mTap allows you to create badges that reflect the branding and tone of your event. You can upload logos, set colors, and choose from a variety of layouts to make your badges stand out.
- Tip: Use colors and designs that match the event’s theme to create consistency across all materials, from banners to badges. For example, if you’re hosting a sustainability conference, use eco friendly colors like green and brown.
Integrate NFC and QR Codes:
- mTap’s badges can be enhanced with NFC technology or QR codes. These allow attendees to share their contact information instantly, making networking easier and more impactful.
- Tip: NFCenabled badges can allow attendees to tap and exchange digital business cards without the hassle of physical cards. Attendees can simply tap their badge to a phone, and their contact details are shared immediately.
- QR Codes: Each badge can also include a QR code that links to the attendee’s profile or portfolio. This is especially useful for exhibitors or speakers who want to share more than just contact information, such as links to presentations or websites.
Personalize Badge Information:
- You can personalize each badge with an attendee’s name, title, company, or custom fields like session preferences or group identifiers (e.g., "Speaker" or "VIP").
- Pro Tip: Include a field for attendees’ LinkedIn profiles or personal websites on their badge to make connecting easier during networking sessions.
Differentiate Attendees by Badge Type:
- Use badge designs or colors to distinguish between different categories of attendees, such as speakers, volunteers, exhibitors, or VIPs.
- Idea: For high profile guests or sponsors, you can create a special badge design that reflects their status, such as a different background color or additional branding.
EcoFriendly Badge Options:
- Choose from ecofriendly or reusable badge materials if sustainability is a priority for your event. You can inform attendees in advance about how to recycle or return their badges at the end of the event.
- Why It Matters: Offering eco friendly options aligns your event with sustainability values, which could be appealing to many modern audiences.
Why Use This System:
Badges are often the first touchpoint attendees have with your event, and they serve as both a practical tool for identification and an essential networking aid. By integrating NFC and QR codes, mTap allows you to go beyond standard identification—turning badges into dynamic, digital business cards that facilitate instant connection. This adds both professionalism and innovation to your event, elevating the attendee experience.
How to Set Up Badge Selection and Printing :
1. Log in to Your mTap Account on mtap.io.
2. Hover Over “Events” on the Left Panel and select the event you’re managing.
3. Navigate to the Badge Customization Tab under event settings.
Pro Tip: Before you start customizing, brainstorm the types of attendees you’ll have (e.g., VIP, General, Speaker) and decide whether you want to differentiate their badges.
4. Upload Your Logo:
Ensure your logo is high resolution, ideally with a transparent background for clean printing.
5. Choose a Layout:
Select from mTap’s range of badge layouts. Each layout allows for different levels of customization, from including attendee titles and companies to adding unique QR or NFC codes.
Tip: Select a layout that provides enough space for your key details without overcrowding the design. Simplicity can often make badges more readable, especially from a distance.
6. Add NFC or QR Codes:
- For a more modern experience, select the option to include NFC or QR codes on badges.
- NFC: Attendees with NFCenabled badges can share digital business cards with a tap, creating a seamless networking experience.
- QR Codes: QR codes can link to an attendee’s profile, portfolio, or even event schedules. This can be particularly useful for speakers or exhibitors who want to share additional information quickly.
- Why It Matters: These technologies turn badges into interactive tools, adding value for attendees and making networking effortless.
7. Personalize Badge Information:
- Customize each badge with attendees specific information, such as:
Full Name
Job Title
Company Name
- Custom Fields: Add social media handles (e.g., LinkedIn), which can be particularly helpful for networking events.
- Tip: Use different font sizes for the attendee’s name and title to make key details stand out for easy identification during networking.
8. Select Badge Type (Optional):
- Set different badge types for various categories, such as Speakers, Exhibitors, VIPs, or General Attendees.
- Pro Tip: Use different colors or designs to easily identify attendees based on their role at the event.
9. Preview and Print Badges:
- Use the preview feature to ensure badges look exactly as you want them to before printing. Doublecheck that the attendee details are correct and that NFC or QR codes work properly.
- Why It Matters: A final preview helps catch any errors or formatting issues before printing, saving time and resources.
10. Choose Your Badge Material:
- If ecofriendly or reusable badges are important to your event, select these options at the printing stage. You can communicate your sustainability efforts to attendees before the event, encouraging them to recycle or return badges postevent.
- Tip: You can also offer attendees digitalonly badges through mTap if your event is fully virtual or hybrid.
11. Click “Print” to Complete:
Once finalized, print badges in batches or as attendees register.
Pro Tips for Networking and Badge Usage:
1. Encourage Attendees to Use NFC or QR Codes:
- Include instructions in your preevent emails on how to use NFC or QRenabled badges. For example, “Tap your badge to any smartphone to share your digital business card instantly.”
- Tip: Set up dedicated networking stations where attendees can easily scan each other's badges or tap NFCenabled devices to exchange contact details.
2. Make Badge Pickup Seamless:
- Consider having separate pickup counters for different badge types (VIP, Speaker, Attendee). This can help streamline checkin and reduce wait times.
- Tip: Use the attendee list to prepare badges ahead of time and avoid delays at registration.
3. PostEvent Badge Collection:
- If you’re using reusable or eco friendly badges, set up collection bins near exits for easy badge returns.
- You can even incentivize returns by offering attendees a discount code for future events.
Badges are a key part of the event experience. By using mTap’s tools for badge selection and printing, you can ensure that badges not only facilitate smooth event entry but also serve as powerful networking aids. Whether through NFC technology, QR codes, or personalized designs, mTap badges help elevate both the professionalism and functionality of your event.
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