Ticketing and Payments: Maximizing Flexibility and Revenue

 

The ticketing and payment system in mTap Events is designed to offer organizers maximum flexibility when managing attendees, ticket types, and payment processing. This section helps you not only create and manage tickets but also gives ideas for leveraging these tools to enhance revenue, improve customer experience, and streamline the payment process.

 

 What You Can Do:

 

Create, Customize, and Manage Tickets:

 

Custom Ticket Types: Create various ticket tiers, such as General Admission, Hidden tickets, and Member only passes. Each tier can have its own price, perks, and access levels.

 

Tip: Use VIP tickets to offer exclusive access to networking rooms or post-event meet and greets. This can incentivize higher sales and generate more revenue.

 

Member- Only Tickets: Use this option to provide special pricing or access for specific groups like members or returning attendees.

 

Early Bird Tickets: Offer discounted early bird tickets to drive early registrations and build momentum.

 

  

Set Up Payment Processing via Stripe:

 

Simple Stripe Integration: Stripe is integrated directly into mTap, making it easy for you to manage payments without needing additional tools. You just have to activate it in three simple steps.

 

Why It Matters: Stripe ensures secure, fast payment processing. It's trusted worldwide, which gives your attendees confidence in the transaction process.

 

Refunds and Cancellations: Automate refunds through Stripe in the case of cancellations, ensuring smooth communication and management of attendee refunds.

 

 

Customize Ticket Registration Forms:

 

You can fully customize the information you collect from attendees during the registration process.

Examples: Ask for dietary restrictions for catered events, or gather networking preferences to tailor attendee experiences.

 

Bonus Tip: Use custom registration fields to gauge interest in future events or collect feedback that can be leveraged for event improvements.

 

 

 

 

Ticket Approval and Access Control:

 

Control access to your event by enabling ticket approvals for certain attendees. For example, you could require manual approval for media or VIP guest tickets.

 

Why It Matters: Ticket approval systems help maintain a curated guest list, ensuring that only your target audience has access to specific sessions or events.

 

Multiple Ticketing Windows: Use staggered release dates for tickets, such as releasing early access passes first, followed by general admission closer to the event date.

 

Set Up Promo Codes and Discounts:

 

Create discount codes or promotions to drive ticket sales. Offer group discounts to encourage attendees to invite colleagues or friends.

 

Why It Matters: Promo codes can help fill attendance gaps, drive loyalty, and promote your event across different marketing channels.

 

Why Use This System:

 

mTap’s ticketing and payments system is not only about logistics—it’s about creating a seamless attendee experience while helping organizers maximize revenue. The integration with Stripe makes payments easy to manage, while customizable tickets and registration fields allow for event specific tailoring. Whether you’re hosting a small workshop or a large scale conference, mTap offers the tools to keep things efficient and revenue focused.

How to Create and Manage Tickets (StepbyStep with Insights):

 

1. Log in to Your mTap Account on mtap.io.

Tip: If you're managing multiple events, create a habit of checking ticket sales daily for insights into buyer behavior.

 

2. Hover Over “Events” on the Left Panel.

 The left side navigation panel is your central hub for creating and managing tickets for all your events.

 

3. Select the Event You Want to Manage.

If you’re working on multiple events, use the search or filter tools to locate the event needing ticket setup.

 

4. Click “Manage Tickets” on the Events Dashboard.

Tip: Set up ticket types in tiers, allowing early bird pricing to encourage early registrations, or offer group discounts for companies or teams attending together.

 

5. Create a New Ticket by Clicking the “+ Create Ticket” Button.

Choose your ticket type (e.g., General Admission, VIP, MemberOnly, Group).

Pro Tip: Offer limited time flash sales or exclusive access tickets to drive urgency and increase ticket sales.

 

6. Set the Ticket Price:

Define ticket prices based on the type and demand for your event.

Advanced Tip: Consider offering an installment payment option for higher priced VIP tickets through Stripe. This allows attendees to split their payment while you still receive the full amount upfront.

 

7. Enable or Disable Ticket Approval:

For some exclusive events or VIP sessions, you may want to manually approve attendees to maintain a curated guest list.

 

8. Customize Registration Fields:

You can ask additional questions, such as “What is your primary goal for attending the event?” or “Which sessions are you most interested in?”

Why It Matters: Knowing attendee preferences helps tailor the event to their needs, boosting satisfaction and long term engagement.

 

9. Set Access Control for Tickets:

Control how tickets are released (e.g., public vs. members only).

Use access control to create a sense of exclusivity for certain ticket holders.

 

10. Click “Create Ticket” to Save.

Final Tip: Regularly check your ticket sales and adjust your marketing strategy accordingly. For example, if VIP tickets aren’t selling as fast, consider offering a limited time discount or additional perks.

 

Managing Payments via Stripe:

 

1. Link Your Stripe Account to mTap.

You can link your Stripe account easily through the payment setup tab. This ensures all ticket payments are processed securely.

Pro Tip: Stripe allows for detailed reporting, which can be helpful when reconciling ticket revenue after the event.

 

2. Track Payments and Revenue in RealTime.

Through the Stripe dashboard, you can see exactly how much revenue your event is generating in real time, allowing you to make adjustments as necessary.

Why It Matters: Realtime revenue tracking helps you optimize ticketing strategies and manage cash flow effectively.

 

3. Automate Refunds:

If an attendee cancels or if there are changes to the event, you can easily issue refunds through Stripe directly.

Tip: Refund automation ensures your attendees are kept happy and reduces the administrative burden on your team.

 

Promo Codes and Discounts:

 

1. Create Promo Codes for Special Offers.

You can generate promo codes to encourage ticket sales, particularly if you have last minute tickets or need to boost attendance for certain sessions.

 

2. Apply Discounts:

Discounts can be applied to group purchases or given to loyal attendees as an incentive for attending future events.

 

mTap’s ticketing and payment system empowers you to strategically manage revenue, attendees, and the overall event experience. With customizable options, integrated Stripe payments, and detailed attendee registration, mTap gives you the flexibility to make every ticket sale count.